Paid Search & Display Manager

Head Office/Support Centre

Paid Search and Display Manager

The Works is a unique place to… well… work.


We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality.


We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you.


The bit ‘About You’


We’re looking for an experienced Paid Search Manager to join our team and lead our strategy across the Shopping, Search and Display channels. As part of the Digital Marketing team, you will play a crucial role across our biggest acquisition channels, responsible for achieving traffic and revenue targets. You will be comfortable managing campaigns ‘hands on’, leading relationships with key partners and managing and developing a small team.


The bit ‘About the Role’


  • Managing campaigns across Shopping, Search and Display to deliver weekly traffic, revenue and efficiency targets
  • Reviewing performance daily and suggesting and implementing optimisations to drive performance
  • Managing and reporting on investment / return on advertising spend, making daily budget decisions and providing recommendations
  • Reviewing the paid media channel mix holistically and providing recommendations for improvements
  • Development and delivery of a robust test and learn strategy
  • Reporting on campaign effectiveness to senior stakeholders, including competitive landscape, KPIs, and recommendations on opportunities for growth and managing risks
  • Building cross-functional campaigns that align with wider business trading plans
  • Working closely with the creative team to ensure ads are on-brand, up-to-date and high performing
  • Owning and developing relationships with key partners such as Google and Microsoft



  • STRONG COMMUNICATOR / PRESENTER – Confident communicator and presenter who can build relationships with ease, comfortable presenting to senior stakeholders.
  • COMMERCIAL MINDSET – Proven ability to meet targets whilst delivering return on investment 
  • ANALYTICAL – Highly analytical, able to interpret and make decisions from large data sets
  • INNOVATIVE THINKING – Proven experience developing and growing campaign performance through innovative strategies
  • DEDICATION – To achieving the best possible results, having the desire to constantly drive performance forward


Knowledge, Skills & Experience:

  • Subject matter expert with a minimum of 3 years paid search experience with demonstrable experience delivering incremental revenue, profit and ROI from Paid Search
  • Up-to-date on the latest features and releases
  • Strong understanding of marketing attribution / incrementality testing
  • Experience of managing a team
  • A background in retail / eCommerce
  • Strong understanding of Google Analytics
  • IT literate with knowledge and experience of all Microsoft Office especially Excel

What we will give to you…!

  • Flexibility in working hours (& a level of home working)
  • Company Car / Car Allowance
  • 25% discount off our products in store
  • 33 days holiday (inclusive of Bank Holidays)
  • Holiday Purchase Scheme to increase your annual leave entitlement.
  • Company contributory pension contribution.
  • Cycle to Work Scheme.
  • Employee Assistance Programme.
  • Life Assurance.
  • Healthcare Cash Plan.
  • Free Car Parking.
  • Charity Giving - Pennies from Heaven and Give as you Earn.


Finally, the bit "About The Works"

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

It’s a place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work…People who do!

Apply now
  • Viki_People_Story.jpg

    I’m glad I went for the role - I’m loving every minute of it!

    Viki - Operational Trainer

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  • Nathan_People_Story.jpg

    Progression is definitely something that’s achievable here at The Works.

    Nathan - Store Manager & Area Training Manager

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  • Jacob_People_Story.jpg

    It helps a lot to work with people you really get on with.

    Jacob - Assistant Manager

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  • Grace_People_Story.jpg

    There’s lots of on-the-job training and you learn as you go along.

    Grace - Junior Buyer

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  • Dawn_People_Story.jpg

    There’s loads of freedom to use your own creative abilities.

    Dawn - Store Manager

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  • The_Works_Friday_0017_480x480.jpg

    Everyone in the store really made me feel at home.

    Dani - Supervisor

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  • Charli_People_Story.jpg

    It’s fast paced and all about thinking on your feet.

    Charli - Store Manager

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  • Female_colleague_smiling_with_arms_folded.jpg

    Everyone’s really approachable and the environment is very much open.

    Katie - Portfolio Manager

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  • Jevon.jpg

    I enjoy coming to work, and it’s rare to find that.

    Jevon - Customer Services

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  • Chiu.jpg

    "Everyone’s just as passionate about our products as I am."

    Chiu - Quality Assurance Manager

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  • Emily_-_Buying_Assistant.jpg

    What I love most are the people I work with. We just get on so well, we’re just like one big family!

    Emily - Buying Assistant

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  • Dylan_-_Sales_Assistant.jpg

    You do much more than just stand at the till… there’s merchandise, deliveries and opportunities to be really creative.

    Dylan - Sales Assistant

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  • Kayleigh_-_Assistant_Manager.jpg

    When it comes to our products, we all get just as excited about them as our customers do.

    Kayleigh - Assistant Manager

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  • Sam_-_Recruitment__Internal_Comms_Coordinator_.jpg

    Some people say it’s like a second family, but it genuinely is and we all help each other out wherever we can.

    Sam - Recruitment & Internal Comms Coordinator

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    When I first started at The Works, I realised straight away that everyone here just wants the best for you.

    Kiran - Senior Finance Business Partner

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  • Store_Manager_smiling_with_folded_arms.jpg

    I’ve never worked anywhere like The Works before. It’s fast paced and no two days are ever the same!

    Sharon - Store Manager & Area Training Manager

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