Retail Communications Specialist

Head Office/Support Centre

Retail Communications Manager

The Works is a unique place to… well… work.


We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery.  Our purpose is to inspire reading, learning, creativity and play to make lives more fulfilled.   We believe in the importance of fun and fulfilment, making our purpose available to everyone and to be the go-to place to inspire our customers.


We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you.


The Short Bit ‘About the Role’

As Retail Communications Specialist, you will help to drive the retail strategy by delivering effective and engaging operational communications, assisting with the development of our brand and increasing customer and colleague awareness.

This role is all about supporting our retail operation, helping them to understand what we do and why, celebrating our successes and inspiring our colleagues about our amazing products and campaigns.


Key Responsibilities:

  • Support the Central Operations Manager in keeping our retail colleagues up to date with new launches as well as operational changes in a fun and engaging way.
  • Update the Store Communications Planner and plan activity and communications accordingly.
  • Create content for and co-ordinate our Daily Communications, newsletters and campaign packs.
  • Work with the Internal Communications and Engagement Manager to support the delivery of the Communications and Engagement Strategy and calendar of campaigns and events for retail colleagues.
  • Use your design and copywriting skills to bring our fun tone of voice and brand to life for our Crafty, Caring and Can-Do colleagues.
  • Work with stakeholders and colleagues across the business to collate content ensuring clarity, consistency, tone of voice and quality.
  • Evaluate the effectiveness of our communications and channels, sharing your findings and suggestions with the Retail and Central Operations team as appropriate.
  • Create and publish all promotional packs and guidance for store colleagues, using the most effective communications methods.



  • COLLABORATION – You enjoy building and developing relationships with stakeholders, keeping key people involved and updated.
  • HIGHLY ORGANISED – Able to prioritise your workload, set expectations and manage multiple tasks.
  • COMMUNICATION – Effective and clear communications both written and verbal.
  • PERSONAL EFFECTIVENESS – Great attention to detail, able to work well under pressure and to tight deadlines.
  • CUSTOMER FOCUS – You put the internal customer at the heart of everything you do.
  • FEEDBACK – Able to constructively give and receive feedback which improves the way we communicate and inspire our colleagues.
  • PASSIONATE – Enthusiastic and positive, you are passionate about our brand and values and in engaging all colleagues in the amazing work we do.
  • CREATIVE – You are able to inspire our colleagues through creative, fun and bold content and campaigns.

Knowledge, Skills & Experience

  • Previous experience working in retail operations communications or internal communications and/or other relevant experience.
  • First class copywriting skills with ability to adapt tone of voice dependent on audience, with flawless grammar, spelling and punctuation.
  • Experience with Microsoft Office, Adobe Suite, video software and managing communications platforms.
  • IT literate with knowledge and experience of Microsoft Office.


What we will give to you…!

  • Flexible hybrid working
  • 25% discount off our products in store
  • 33 days holiday (inclusive of Bank Holidays)
  • Holiday Purchase Scheme to increase your annual leave entitlement.
  • Company contributory pension contribution.
  • Cycle to Work Scheme.
  • Employee Assistance Programme.
  • Life Assurance.
  • Healthcare Cash Plan.
  • Free Car Parking.
  • Charity Giving - Pennies from Heaven and Give as you Earn.

Finally, the bit "About The Works"

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

It’s a place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work…People who do!

Apply now
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    When I first started at The Works, I realised straight away that everyone here just wants the best for you.

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    I’ve never worked anywhere like The Works before. It’s fast paced and no two days are ever the same!

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