Organic Social Media Manager

Head Office/Support Centre

Organic Social Media Manager


The Works is a unique place to… well… work. 

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality.  

We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you.


The short bit ‘About the Role’


Our brand is continually moving in the quick space that is retail, we need a vibrant and dynamic social jedi to join our team and take social to the next level.


This exciting new role (reporting into the Head of Brand Marketing) will be integral to cutting through the noise and curating content that is “thumb stoppingly” good. We are looking for someone who isn’t afraid to be bold in their ideas, colour outside the lines and bring a fresh new perspective to how we do social. Do you have what it takes to be able to turn heads and convert followers into brand champions?


This is your chance to inject some fearless fun into a brand that doesn’t follow but leads the way when it comes to social engagement.


Some of the key responsibilities you will need to undertake:

  •  Manage and deliver the organic social media strategy.
  • Use existing and new social channels (including: Facebook, Instagram, TikTok, YouTube and Pinterest) to drive the brand forward, captivating existing customers and appealing to new audiences.
  • Develop and manage an influencer and brand ambassador marketing strategy to drive branch reach further and engage new communities.
  • Working closely with the Brand Communications Manager to build and develop a social media content strategy, which will be key in bringing the evolution of our brand to life.
  • Working closely with our in-house team and external agencies to create rich and engaging content for social media channels.
  • Own the social creative strategy across all networks working in partnership with our Paid Social Media Manager.
  • Responsibility for briefing our in-house design team to ensure the brand is consistent and hitting objectives.
  • Champion Tone of Voice and brand personality through social channels.
  • Develop recommendations on how to strengthen brand campaigns and key messages, encouraging UGC and community conversations.
  • Build our community to be brand fans through engaging initiatives and giveaways.
  • Work closely with the wider digital marketing and brand team to ensure all social media activity is aligned with brand campaigns and objectives.
  • Identify and react quickly, grasping opportunities when they arise.
  • Working closely with our Buying team to identify opportunities in the trading calendar for supplier funded campaigns.
  • Work closely with our retail colleagues to develop local social media initiatives that really tap into our community network.
  • Monitor and measure performance through key performance indicators and regular reporting.
  • Be a true customer advocate.
  • Working closely with our Paid social team to drive a social media management process that’s efficient and effective.
  • Proactively carry out regular competitor and consumer trend analysis.


The bits we are looking for in you



We are looking for someone who is:

  • Inspiring: Passionate about our brand and wants to inspire customers through creative and bold content and campaigns.
  • Collaborative: An excellent team player who enjoys working with others.
  • Agile: Enjoys and flourishes in a fast-paced and ever-changing environment.
  • Highly Organised: Excellent time management skills and is able to balance and prioritise multiple tasks. 
  • Confident: A natural communicator who enjoys building and developing relationships with people.


Knowledge, Skills & Experience

  • Extensive experience of developing and implementing an organic social media & influencer strategy.
  • A creative thinker, developing engrossing and inspiring social ideas.
  • A proven track record of growing social channels and driving engagement. 
  • Excellent stakeholder management.
  • Strong organisation and planning skills.
  • A retail background is desirable but not essential.

What we will give to you…!

  • 25% discount off our products in store!
  • Hybrid working
  • 33 days holiday (inclusive of Bank Holidays).
  • Holiday Purchase Scheme to increase your annual leave entitlement.
  • Company pension contribution.
  • Cycle to Work Scheme.
  • Employee Assistance Programme.
  • Life Assurance.
  • Healthcare Cash Plan.
  • Free Car Parking.
  • Charity Giving - Pennies from Heaven and Give as you Earn.


Finally, the bit ‘About The Works’

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

We are the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 500 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality. 

Oh....and we are super proud to be a Best Companies, Best Big Company to work for in the UK in 2021

The Works is somewhere you can put your proud and passionate, inclusive and accessible, confident and honest, fun and creative, and nimble and driven approach to work.

Apply now
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