Digital Analyst

Hybrid/Remote (Approx 1 day per week at our Support Centre)

About our culture

The Works is such a welcoming place to… well… work!

Our atmosphere is supportive, friendly and inclusive. A second home-from-home where you can be your best and authentic you.

We’ve built an environment that’s busy, always moving, and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners!

We’re a proactive and hardworking bunch who are dedicated to inspiring and empowering our customers to read, learn, create and play.

It’s the perfect place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work… we’re people who ‘do’!

If you’re the kind of person who is as ’crafty’, ‘caring’ and ‘can-do’ as we are, then this is the kind of culture for you.

What we will give to you!

• 25% off colleague discount in-store and online (Often increased to 50% off for seasonal offers!)
• 33 days holiday (Inclusive of Bank Holidays)
• Holiday Purchase scheme to increase your annual leave entitlement by 5 extra days per year
• Access to our MyWorks reward platform which has thousands of exclusive online discounts across hundreds of well-known retailers, utilities, holidays and much more!
• Hybrid working – This varies by department, but typically we’re working to 1 or 2 days per week in the office
• Save As You Earn (SAYE) scheme. Become a shareholder and buy your own piece of The Works by buying shares at an exclusive discounted rate direct-from-salary
• Company pension contribution
• Can-Do Academy – Instant access to training and development programmes when it suits you
• Cycle to Work scheme
• Employee Health, Wellbeing and Financial support through the Retail Trust and our Employee Assistance Programme (EAP) – Because you matter!
• Life Assurance
• Healthcare Cash Plan
• Free Car Parking when on-site at our Support Centre
• Optional Charity Giving schemes – Pennies from Heaven and Give as you Earn
  
  

About the Role

We’re looking for a Digital Analyst who can help us optimise our digital channel by spotting trends, hotspots and making recommendations to the wider support departments from trading and merchandising, design and build improvements to customer journey.

You’ll be able to articulate your data in a way non-analytical audiences can understand, so that you gain genuine investment from different stakeholders.

Key Responsibilities

• Produce and interpret the Daily/Weekly/Monthly digital analytics (Visits, Conversion, journey sticky points, drop offs, search terms etc) and circulate to all key stakeholders as customer-first insight
• Perform investigative analytics in response to commercial questions
• Investigate trouble spots using GA4, Hotjar and other analytical tools and see where we should make improvements.
• Work with our Design & Front-End development teams to propose specific improvements we can make.
• Assist our Design & Front-End development teams to implement specific improvements via A-B testing where needed.
• Analyse test results and recommend optimisation actions

The sought-after experience we’re seeking

• Experience in digital analytics from a reporting & insights perspective using various digital analytics suites.
• Understanding of Conversion Rate Optimisation from using various data points.
• Understanding of digital conversion funnel including path to purchase and customer journeys.
• Strong understanding of customer experience and behaviour online.
• Confident communicator, you will be the trailblazer for data driven decisions and be able to explain complicated terminology in simple terms.
• Inquisitive by nature, you will need to be able to solve problems and have a passion for data.
• Experience with digital analytics, using a variety of tools such as Google Tag Manager, G4A and Hotjar
• Advanced Microsoft Office and presentation skills

Finally, the bit about The Works

We are working towards our ambition of becoming one of the most loved retailers in the UK and the go-to place for reading, learning, creativity and play.

We believe in the importance of fun and fulfilment and taking time out to do the things you love.
With 525 stores nationwide and a strong multi-channel proposition, our mission is to offer a unique and enjoyable shopping experience, built on core principles of value, variety and quality.

We’re super proud to be certified as two star ‘Outstanding to work for’ via Best Companies for three years running and a Sunday Times 2020 Top 25 Best Big Companies to work for.

#LI-Hybrid