Campaign Planning Manager

Head Office/Support Centre

Campaign Planning Manager


Hybrid < 1-2 days in the office/Support Centre on Hams Hall Distribution Park, Coleshill.

Become a Campaign Planning Manager

Reporting into the Head of Brand Marketing, this is a unique opportunity to shape the future of our brand. Working collaboratively to deliver our messages to our customers, through the best channels at the right times ensuring every message hits the bullseye by aligning with our customer's mindsets and missions.


If you are a creative, vibrant, and inspiring individual who is super organised with excellent planning skills and you enjoy driving forward the delivery of customer facing campaigns, this role is for you.


This is your chance to shine, be fearless and show us what you can do to push our evolving brand forward by bringing our vision to life.

Our Culture 

The Works is an awesome place to… well, work! Our atmosphere is supportive, friendly, and inclusive. A second home-from-home where you can be your best and authentic you

Our environment is always moving and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners. Because even superheroes need some downtime to fuel their imaginations! 

Your Mission

  • Working with commercial, marketing and ecommerce, lead the planning and coordination of all customer campaigns across the business managing critical paths and milestones.
  • Work with wider marketing teams to ensure that appropriate level of support is planned for all campaigns.
  • Manage end to end campaign briefs working closely with the in-house design studio.
  • Contribute to the creation of the annual customer plan, identifying opportunities to drive brand awareness and business performance.
  • Manage and coordinate campaign wash ups.
  • Manage the creation and execution of the content plan to support the annual customer plan, developing cost efficient content that delivers cut through and resonates with the core target audience.
  • Manage photography briefing and delivery.
  • Support the Head of Brand Marketing in developing and delivering an integrated Marketing PR & communications strategy in line with the business objectives, marketing strategy and budgets.
  • Champion and protect our brand ensuring all communications are consistent across all customer touchpoints and always reflect our vision and brand values.
  • Budget management
  • Lead, inspire and motivate the team and our agencies to deliver brilliant brand and campaign plans.

Skills that will set you apart.

  • A proven track record in Brand Marketing with knowledge across multiple marketing disciplines.
  • Substantial experience in campaign and content management.
  • Ability to manage stakeholders, effective communication, and exceptional influencing skills.
  • Excellent project management skills and experience in working in a demanding, fast paced changing environment with the ability to oversee multiple projects.
  • Experience leading PR activity/projects.
  • Experience of retail is highly desirable but not essential.
  • Experience of managing a small team.

Behaviours that will set you apart.

  • PASSIONATE: About Campaign Planning and elevating a brand.
  • CREATIVE: Has bold, vibrant ideas with a keen eye for detail.
  • AGILE: Thrives in a fast-paced and pressurised environment, whilst overseeing multiple projects at the same time.
  • CONFIDENT: Enjoys being surrounded by people, can build, and maintain strong relationships with colleagues and partners.

Our PERKS really are ‘The Works’

  • 25% Colleague Discount! - Plus, exclusive Double Discount days!
  • MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
  • Holiday –33 days including bank holidays.
  • Holiday Purchase - Purchase an additional 5 days.
  • Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
  • Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
  • Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
  • 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
  • Healthcare Cash Plan – To support your everyday healthcare costs.
  • + Loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose

To inspire reading. learning, creativity, and play - making lives more fulfilled.

Our Values

We are Crafty | We are Caring | We are Can-do.



Apply now
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