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Affiliate Marketing Executive

Head Office/Support Centre

Affiliate Marketing Executive

The Works is a unique place to… well… work.

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality.  

We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you.

Reporting into the Head of Digital Marketing you will play a crucial role in developing an already successful affiliate marketing program. You will become the lead on the day to day management and reporting, whilst looking for growth opportunities with new and existing partners. You enjoy getting stuck into the detail, can spot an opportunity and enjoy working with and building relationships with our network of partners.  This is an exciting opportunity for an Affiliate Assistant / Digital Marketing Assistant to take the next step in their career.


Key responsibilities:

  • Owning the overall affiliate marketing strategy. Note - you will work with the support of the Head of Digital Marketing initially.
  • Managing and developing (new and existing) relationships with our network, publishers and influencers.
  • Producing business cases for new publisher opportunities.
  • Developing weekly promotional activity to meet revenue targets.
  • Aligning plans to wider business trade plans.
  • Driving growth across through extensive testing, recruitment and engagement.
  • Providing regular reporting to the Head of Digital Marketing using both network and Google Analytics data as well as providing strategic recommendations on using the affiliate channel to drive growth.
  • Producing regular and insightful affiliate content (newsletters) to ensure partners have the most up to date information on our business.
  • Organising and attend regular face to face events.
  • Managing the affiliate marketing budget, ensuring that activity is in line with planned spending and we are maximising ROI with any spend.

The behaviours we are looking for...

  • PASSIONATE - In everything you do – you want to learn, you want to grow and you want to develop the program.
  • STRONG COMMUNICATOR – You enjoy building and developing relationships with people.
  • HIGHLY ORGANISED – You can prioritise tasks and work to deadlines.
  • COMMERCIAL MINDSET – You have a strong commercial mind-set and ability to optimise the program against agreed business KPIs. 
  • ANALYTICAL – You enjoy working with data, know your way around excel and comfortable making decisions on facts.
  • INNOVATIVE THINKING – You are able to “think outside the box” and are always looking for the next opportunity

Knowledge & Skills

  • Demonstrable experience working within a Digital Marketing / Affiliate marketing role is highly desirable.
  • A background in retail / eComm.
  • Good understanding of Google Analytics.
  • IT literate with knowledge and experience of all Microsoft Office especially Excel.

Apply now
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