Digital Trading Manager
As a Digital Trading Manager, you will play a pivotal role in delivering a best-in class digital offering for The Works.
Location
1-2 days at our Support Centre, 3-4 days at home

Why The Works?
🏆 10th Best Big Company to Work For 2024 - 'Best Companies'
We don’t just sell products.
We inspire reading, learning, creativity and play.
The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Become a Digital Trading Manager
As a Digital Trading Manager, you will play a pivotal role in delivering a best-in class digital offering for The Works. You will be focussed on providing the best customer experience to deliver online growth, ensuring an excellent customer journey through managing the delivery of visually appealing campaigns and product launches that are optimised for conversion. You'll collaborate across departments to create strong working relationships to ensure web opportunities are support through wider teams. And support the Senior Digital Trading Manager in the development and implementation of effective online trading strategies to maximise sales and profitability.
Your Mission
- Manage full delivery of all seasonal activity – across major sales periods of Easter, Halloween, Xmas and Sale.
- Creation of wire frames to deliver new seasonal campaigns with full category management responsibility to successfully deliver campaigns onto site.
- Focus on optimising content and customer experience through data and insights - delivers improvements to performance by working with digital analyst to report on performance of pdps, plps, campaigns and content banners. Identifies lessons learnt, sharing insights with wider product and merch teams to further maximise sales performance.
- Liaise with Digital Designers in the briefing of all assets and campaign content, leveraging data insights to make future improvements to design briefs.
- Liaising with the Web Merch and Buying teams to ensure sufficient levels of stock are available to meet demand, whilst identifying and futureproofing quantities to meet any expected uplifts and gaining knowledge on upcoming products/launches and web exclusives.
- Representing Digital teams in campaign meetings - sharing web insights to improve future product availability and sales performance.
- Analysing key performance metrics for your categories and products, making data-driven decisions in order to increase Revenue/Conversion/ATP/IPO/AOV.
- Providing detailed reports and analysis of performance to the leadership team (daily/weekly/monthly), whilst providing solutions to any deficiencies within the data and overseeing actions through to completion alongside relevant departments.
- Working with the Digital Marketing team to ensure exposure of products and categories are maximised across SEO, Affiliates and Paid Marketing channels, sharing information on upcoming launches whilst monitoring and providing feedback on results.
- Conduct regular site walks and feedback on any opportunities to the relevant parties
- Review reports and data on Search performance, using this information to optimise search term rules and making changes to customer journeys to improve overall visibility of top search related campaigns and content.
- Conduct regular competitor analysis on all aspects of onsite trading, feeding back on any key findings including campaigns, product launches, price comparisons and more.
- Build strong relationships with 3rd parties including our platform provider (Salesforce), making full use of the technology at your disposal and driving your own development and knowledge by attending webinars and regularly meeting with account managers.
- Support with development and implementation of key areas for growth, including marketplaces and drop-ship opportunities - by ensuring products are optimised sufficiently to be added to the listings per channel.
- Line manager for the Photographer, Digital Merchandiser and Junior Digital Merchandiser(s) that form part of your team, providing feedback and guidance to increase your teams skill sets whilst maintaining a positive working environment.
Skills/Behaviours That Will Set You Apart
- Strong degree of accuracy and attention to detail.
- Excellent time management and organisation skills.
- A keen eye for data, with the ability and know-how to create performance reports that will drive business decisions.
- Enjoys working in a fast-paced environment.
- Team player, willing to support and enhance the activities of other members of the team and wider business.
- Ability to lead and manage the Digital Merchandiser and Junior Digital Merchandiser(s) in a way that gets the best out of team members whilst maintaining a strong team working environment.
- Be able to adapt and embrace change.
- Be comfortable working as an individual and as part of a team to hit key deadlines.
- Look out for and recommend efficiencies to improve productivity.
- Be able to build and maintain effective relationships with all levels of the business.
- Experience with online content management systems (CMS).
- Experienced with Google Analytics 4 (GA4) and other customer behavioural tools to track, measure, and analyse key
eCommerce metrics and customer journeys. - A confident communicator
- Self-motivated
- Organised and deadline orientated with good time keeping skills
- Adaptable and flexible to evolving demands and circumstances.
- Customer focused mindset.
- Embodies a hands-on mentality.
Being a great leader
As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers — it's a team.
• Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission.
• Clear Communication: Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins.
• Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador.
• Provide Feedback: Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner.
• Empower Your Team: Delegate tasks and trust your team to handle them. This builds confidence and promotes professional growth.
• Conflict Resolution: Address conflicts promptly and fairly. Foster an environment where issues can be discussed openly and resolved amicably.
• Empathy: Understand and consider the feelings and perspectives of your team members. This helps in building strong, supportive relationships
And let's not forget about the most important part… your team's well-being and aspirations. You'll be their biggest supporter, cheering them on. You'll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations.
Our PERKS really are ‘The Works’
- 💪 25% Colleague Discount! - Plus, exclusive Double Discount days!
- 😎 MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
- 🚀 Holiday – 33 days including bank holidays.
- 💃 Holiday Purchase - Purchase an additional 5 days
- 🎓 Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
- 💸 Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
- 🏬 Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
- 💛 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
- 🩺 Healthcare Cash Plan – To support your everyday healthcare costs
- 🥳 And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.
Our Purpose
To inspire reading. learning, creativity and play - making lives more fulfilled.
Our Values
We are Crafty | We are Caring | We are Can-do
We Listen. We Care
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
- Department
- Digital
- Role
- Digital Trading Manager
- Locations
- Coleshill, Warwickshire
- Remote status
- Hybrid
- Employment type
- Full-time
- Contract
- Permanent
- Store Name
- (Support Centre, Not Applicable)
- Weekly working hours
- 38.75
- Working Days
- Weekdays
Coleshill, Warwickshire
About The Works
We don’t just sell products. We inspire reading, learning, creativity and play.
You sell the paint that turns someone into an artist. You provide the book that unleashes an inner author. You supply the games that help bring families together. You give someone the puzzle book that reconnects them with a late family member’s memory.
You never know who someone will become. So with your passion, and our products, you will help ignite the spark within people, allowing them to unleash their creativity, find new passions, hobbies, or rekindle fond memories.
The unseen possibilities are limitless, and it all starts with you.
Digital Trading Manager
As a Digital Trading Manager, you will play a pivotal role in delivering a best-in class digital offering for The Works.
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