Values & Behaviours

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Our values are what drive us to be the kind of people who get on with the job, and meet any challenge we face. People who love to stretch and test ourselves, and make our mark -  collectively on the high street and individually throughout our business.

And our behaviours are how we bring those values to life - whether that’s in our stores, or anywhere in our Store Support Centre or Distribution facility.

Make them yours and you’ll discover some incredible rewards in return.

Our values

We are Crafty

Being Crafty is all about our ability to be creative, agile, able to adapt to change and smart about what we do. It’s what makes us unique.

We are Caring

We care about each other as one team. And we care about our customers, our products, and every penny we spend, too. Caring about the things we do is at the heart of everything we do.

We are Can-do

We predict, we react, and we bring all hands to deck, every day. Whatever the situation, we rise to it because of the Can-do spirit and the resilience that we all share.

Our behaviours

We are Open

We are Creative

We are Focused

We are Fun


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