Values & Behaviours

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Our values are what drive us to be the kind of people who get on with the job, and meet any challenge we face. People who love to stretch and test ourselves, and make our mark -  collectively on the high street and individually throughout our business.

And our behaviours are how we bring those values to life - whether that’s in our stores, or anywhere in our Store Support Centre or Distribution facility.

Make them yours and you’ll discover some incredible rewards in return.

Our values

We're Crafty

Being Crafty is all about our ability to be creative, agile, able to adapt to change and smart about what we do. It’s what makes us unique.

We're Caring

We care about each other as one team. And we care about our customers, our products, and every penny we spend, too. Caring about the things we do is at the heart of everything we do.

We're Can-do

We predict, we react, and we bring all hands to deck, every day. Whatever the situation, we rise to it because of the Can-do spirit and the resilience that we all share.

Our behaviours

We’re Proud and Passionate

Being Proud and Passionate means giving your best in everything you do, and working as one team to wow our customers.

In return, we’ll support you to be your best and reward you for your team efforts.

We’re Inclusive and Accessible

Being Inclusive and Accessible means respecting that everyone is unique, and making time for all of our people, whatever their role.

In return, we’ll treat you like an individual, and help you discover and develop your own path.

We’re Confident and Honest

Being Confident and Honest means knowing your stuff and knowing when you don’t, and it’s about being open and acting with integrity.

In return, we’ll give you as much responsibility as you can handle, and promise to treat you like an adult.

We’re Fun and Creative

Being Fun and Creative means thinking positively and being open to new ideas, staying motivated and keeping a sense of humour (whatever happens).

In return, we’ll give you real ownership of what you do, and we’ll always listen to your ideas.

We’re Nimble and Driven

Being Nimble and Driven means predicting, reacting and adjusting to different conditions without losing your focus on our shared goals.

In return, we’ll find out what drives you and we’ll help you achieve your own goals.


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